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Lead Content Designer

Madden 22

My main goals for this title were to create unique and engaging gameplay and help lead the live content team in a positive direction.

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With this new position, I wanted to be sure that new team members were trained thinking about quality over all. One thing I pride myself on is taking the time to always deliver content in a clean and high quality state. This is something I believed the team should be focused on at all times. I also wanted to help our new team members feel comfortable reaching out to our Gamechangers, community members under NDA. I know doing this would only increase sentiment and allow us to build a better relationship with our community.

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With my responsibilities on content I wanted to create unique and engaging content. My first crack at this was to create the Gridiron Forge which is re-occurring content that gives users something to work toward when large events are not present. This has helped lead to some of the games highest percentage of retention.

Most Feared

Gridiron Forge

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